Find the Right People. Know When They're Ready to Buy.
LeadMatch turns consumer data, buyer-intent signals, customer lists, and anonymous website traffic into actionable audiences your team can actually reach. Build precise audiences, enrich the data you already own, identify website visitors, and discover who's actively in-market—all from one powerful platform.
Better Data Is.
Most businesses already have traffic, customer records, ad campaigns, and a CRM. The problem is knowing who to reach, who's interested, and who visited but never converted. LeadMatch connects those dots—giving you the identity, attributes, and signals needed to create more relevant campaigns and smarter follow-up.
Turn Signals Into People—and People Into Pipeline.
Build Your Audience
Find exactly who you want to reach.
Build highly targeted consumer audiences using demographic, behavioral, financial, lifestyle, purchase, interest, and intent-based attributes. Filter across 250M+ U.S. consumer profiles and 80,000+ targeting clusters.
- Find new prospects
- Build niche segments
- Create campaign lists
- Discover new markets
- Reach specific profiles
- Combine behavioral + demographic criteria
Enrich Your Data
Turn incomplete records into actionable profiles.
Upload an existing customer or prospect list and let LeadMatch resolve, verify, clean, deduplicate, and enrich the records you already own. Append emails, phone numbers, addresses, demographics, financials, behaviors, and more.
- Verified emails
- Phone numbers
- Mailing addresses
- Demographic attributes
- Financial indicators
- Purchase behaviors
- Interests & lifestyle
- Professional info
Identify Buyer Intent
Know who's moving toward a purchase.
Not every prospect is ready at the same time. LeadMatch analyzes changing behavioral signals to surface consumers showing signs they may be actively in-market for a particular category.
- Recent purchasing patterns
- Brand affinity changes
- Category research
- Content consumption
- Search activity
- Website behavior
- Life-event indicators
- Related-category signals
Identify Website Visitors
Stop letting your best traffic disappear.
Most visitors leave without completing a form. LeadMatch helps match anonymous website traffic to real consumer identities, turning a portion of previously unknown traffic into actionable contact records.
- Name
- Phone
- Mailing address
- Demographic information
- Behavioral attributes
"Homeowners in Florida, ages 35–60, interested in home renovation and showing recent home-improvement purchase intent."
Go Far Beyond Age, Location, and Income.
Basic demographics tell you who someone is. Behavior tells you what they care about. Intent tells you what they may do next.
LeadMatch gives marketers access to 80,000+ targeting clusters across nine data domains, making it possible to create highly specific audiences without relying on broad assumptions.
Your CRM Only Tells You What You've Collected.
LeadMatch Helps Fill In the Rest.
Turn fragmented customer records into unified profiles you can segment, analyze, and activate. LeadMatch uses identity resolution to match records against a large consumer identity graph, helping clean duplicates and append useful attributes.
Don't Just Find Your Audience. Find the People Ready to Move.
A perfect prospect at the wrong moment can still ignore your campaign. LeadMatch analyzes behavioral patterns and continually changing signals to identify consumers whose activity suggests they're moving closer to a purchase decision. That gives your team another way to decide who deserves attention now.
Your Analytics Show Visits. LeadMatch Helps Show People.
A website visit is one of the strongest signals someone can give your business—but most visitors never fill out a form. Add the LeadMatch identification pixel to your site and matched visitors can be resolved against consumer identity data and delivered into your existing workflow.
One Continuous Customer Intelligence Loop.
Every new signal can make the next audience, campaign, and follow-up decision smarter.
What Can You Do With LeadMatch?
Connect LeadMatch to the Tools You Already Use.
LeadMatch is designed to move data into the systems where your sales and marketing teams already work. Build automated workflows that move identified and enriched leads into your CRM, email platform, campaign tools, and other downstream systems.
From signal to follow-up—with less manual work.
Consumer Intelligence Meets Professional Context.
- Homeowner
- Purchase interests
- Household
- Lifestyle
- Intent
- Director of Operations
- Employer
- Industry
- Company size
Where applicable, combine consumer characteristics with professional attributes such as job title, employer, industry, company size, and professional role. Pair that context with behavioral, demographic, lifestyle, and intent signals to build more specific audiences and better-informed campaigns.
Powerful Data With Responsible Workflows in Mind.
Businesses are responsible for ensuring their use of LeadMatch data complies with applicable laws, regulations, platform policies, and their own privacy obligations.
Frequently Asked Questions
Find More of the People Who Matter.
Stop marketing to anonymous traffic, incomplete records, and broad audiences. Use LeadMatch to understand who to reach, who's showing intent, who's already visiting, and what to do next.
See LeadMatch in ActionDiscover how LeadMatch can fit into your existing sales and marketing workflow.