December 20, 2024

19 SMS Templates for Insurance Companies

The insurance industry is undergoing a major transformation thanks to artificial intelligence (AI). The way companies interact with customers has been completely reshaped, and this is just the beginning.

Gartner predicts that by 2028, up to 60% of sales tasks could be handled by AI, and by next year, around 30% of sales messages might originate from AI. Customer support is also benefiting significantly, with Deloitte estimating that AI and machine learning could boost labor productivity by about 37% as early as next year.

By 2032, the global conversational AI market is expected to reach $9,586.4 million, growing at an annual rate of 17.1%.

Clearly, AI offers enormous potential for cost savings and efficiency. But how should insurance companies approach this technology? For many, the best place to start is by using AI-powered SMS solutions for sales, lead engagement, and customer support.

An Overview of SMS Templates

These SMS templates are categorized to cover a wide range of situations:

Initial outreach for insurance sales

Collecting information and documents

Handling agent-of-record requests and obtaining consent

Reaching out to leads

Sending renewal reminders

Managing payments

Additional templates for life insurance

Maximizing SMS Impact with AI

AI texting is ideal for sales outreach because of its scalability and flexibility to adapt to changing needs. It’s no wonder nearly half (49%) of insurance companies are already implementing conversational AI, according to IDC.

AI can take over repetitive and time-consuming tasks like renewals, follow-ups, collecting documents, and scheduling appointments. This gives agents more time to focus on meaningful tasks.

For customers, AI simplifies managing policies, creating a more engaging and seamless experience.

However, conversational AI needs to be deployed thoughtfully. Just like human agents, AI requires scripts and structured guidance for effective communication.

At Lead Indicator, we’ve helped insurance companies design thousands of SMS campaigns. Below, we’ve outlined templates tailored to specific scenarios to help you get started.

Templates for Insurance Sales

Initial Outreach

Agent Introduction: “Hi [Name], this is [Agent] from [Company]. Looking for a new insurance provider? I’d love to help. When’s a good time to talk?”

Call Scheduled: “Great! Talk soon!”

Not Interested: “Thanks for your time. Let me know if you need assistance in the future.”

Coverage Review

Introduction: “Hi [Name], this is [Agent] from [Company]. Is your current plan meeting your needs? Let’s chat about finding better coverage!”

These templates allow AI to engage prospects effectively while providing enough information for personalized follow-ups.

Templates for Collecting Information and Documents

Document Requests

Call Request: “Hi [Name], we need a few documents to complete your application. Are you available to connect with an advisor?”

Upload Request: “Hi [Name], upload the required documents here: [Link].”

Document Verification

“Hi [Name], verify or update your details (address, income, insured individuals) here: [Secure Link].”

Missing Document Reminder

“Hi [Name], just a reminder to upload [required document] here: [Link].”

These templates streamline onboarding and claims processing by making document collection and verification simple and secure.

Templates for Agent of Record (AOR) and Consent

AOR Request: “Hi [Name], we need your consent to act as your agent. Please sign this form: [Secure Link].”

AOR Consent: “Hi [Name], we noticed a change in your insurance plan. Reply KEEP to maintain your current plan or RETURN to revert to the original.”

These templates help ensure compliance and keep agents informed about changes to clients’ plans.

Lead Outreach and Renewal Templates

Reaching Out to New Leads

“Hi [Name], thanks for your interest in our [insurance type]! Let’s talk about your options. Reply END if no longer interested.”

Renewal Reminders

“Hi [Name], your policy renewal date is coming up on [Date]. Review your policy here: [Link].”

“Hi [Name], open enrollment is starting soon. Reply YES to renew your current plan or NO to explore other options.”

Templates for Payments

Payment Reminder: “Hi [Name], your payment of $[Amount] for [Insurance Plan] is due soon. Please update your payment details if necessary."

Declined Payment: “Hi [Name], your payment didn’t go through. Update your info or contact us for assistance.”

Additional Life Insurance Templates

Appointment Confirmation: “Your call with [Agent] is scheduled for [Date/Time]. Talk soon!”

Post-Call Follow-Up: “Thanks for chatting with us, [Name]! Here’s what’s next: [Next Steps].”

Streamlining Communication with AI

For insurance companies, conversational AI is a game changer. By automating repetitive tasks, teams can focus on delivering excellent service and support.

At Lead Indicator, we’ve helped companies like True Coverage and Compass Insurance run successful AI-powered SMS campaigns. Want to simplify your insurance processes? Let’s talk about how Lead Indicator.ai can transform your business.

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