December 19, 2024

37 Text Message Templates for Every Stage of Your Sales Funnel

Effective communication is key to a thriving sales funnel. To keep your prospects engaged and interested, you need to deliver quick and accurate responses. But even for small businesses with fewer customers, managing this can be a challenge.

The more time you spend crafting and responding to texts, the less time you have for other critical tasks. That’s why creating pre-planned messages tailored to different stages of your funnel can be a game-changer. This approach allows you and your team to focus on what truly matters: meaningful interactions and high-priority projects.

In this guide, you’ll find a variety of text message templates designed to support each stage of your sales funnel. Plus, we’ve included links for those who want to dive deeper into specific examples.

Overview of Text Message Examples:

General Templates

Awareness and Outreach

Discovery

Evaluation

Purchase

Post-Purchase

General Templates

These examples work across all stages of the sales funnel. For instance, a new lead might schedule an appointment to learn more about your services, while someone further along may attend a webinar for in-depth details.

Appointments Booking:

“Hi [FirstName]! Thanks for scheduling a call with [BusinessName]. We’ll connect with you on [Date] at [Time] to discuss [Service]. Looking forward to our chat!”

Reminder:

“Hi [FirstName], just a friendly reminder about our call in [Time]. We’ll contact you from [Number]. If you need to reschedule, let us know!”

Follow-Up:

“Hi [FirstName], it was great speaking with you! We hope we answered all your questions about [Topic]. Here’s what comes next: [Description].”

Opt-Ins Newsletter:

“Thank you for subscribing to [NewsletterName]! Confirm your subscription here: [Link]. If this wasn’t intentional, feel free to ignore this message.”

Promotions:

“Hi [FirstName], thanks for opting in to receive updates about [Topic/Product/Service]. Please confirm your preference by replying with ‘Y.’ To opt out, reply with ‘N.’”

Contests:

“Congrats, [FirstName]! You’re officially entered into [Contest]. Winners will be contacted on [Date]. Thanks for participating!”

Events:

“Hi [FirstName], you’re registered for [Event] on [Date] at [Time]. Details here: [Link]. Can’t wait to see you!”

Awareness and Outreach

At the top of the funnel, prospects might just be learning about your business. Use these texts to make a good first impression or follow up with leads.

Fresh Leads:

“Hi [FirstName], thank you for your interest in [BusinessName]! Do you have a moment to discuss your needs and explore your options?”

Aged Leads:

“Hi [FirstName], this is [AgentName] from [BusinessName]. Following up on your request about [Service]. Schedule a quick chat here: [Link].”

Agent Introduction:

“Hi [FirstName], this is [AgentName] from [BusinessName]. I’d love to help you find the right [Service]. Let’s schedule a time to chat!”

Discovery

At this stage, prospects are curious about your offerings but aren’t fully convinced yet. Help them by sharing details and identifying their needs.

Customer Segmentation:

“Hi [FirstName], could you share more details about the [Service/Product] you’re looking for? This will help us recommend the best fit for you.”

Service Inquiry:

“Hello [FirstName], thanks for your interest in [Service]. Learn more about pricing and availability here: [Link]. Feel free to reach out with questions!”

Evaluation

Now prospects are comparing you to competitors and asking detailed questions. Provide the information they need and offer incentives to win their trust.

Price Quote:

“Hi [FirstName], based on what we’ve discussed, the cost for [Service] is around [Price]. Learn more here: [Link]. Let me know if you have questions!”

Free Trial:

“Hi [FirstName], would you like to try [Service] for free for [Time]? Let me know, and I’ll set it up for you!”

Intent and Purchase

When prospects are ready to move forward, make the process as smooth as possible by providing clear instructions and assistance.

Payment Information:

“Hi [FirstName], please confirm your payment details here: [Link]. Let us know if you need help!”

Thank You:

“Thank you for choosing [BusinessName], [FirstName]! We’re excited to work with you.”

Post-Purchase

After the sale, nurture your relationship by providing support, personalized offers, and updates.

New Product Launch:

“Hi [FirstName], we thought you’d like to know about [Product] launching on [Date]. Details here: [Link].”

Renewal Reminder:

“Hi [FirstName], your [Service] renewal date is approaching on [Date]. Let’s schedule a call if you’d like to review your plan.”

Referral Program:

“Do you know someone who might benefit from [BusinessName]? Share this code [Code] for them to get [Discount] off their first purchase!”

Boost Your Engagement with AI Tools

Keeping up with leads and customers can be overwhelming. Automating your communication with tools like Lead Indicator.ai can make it easier. Lead Indicator is an AI-driven texting platform designed to manage SMS campaigns, send reminders, and respond instantly.

With Lead Indicator.ai, you’ll keep prospects engaged and build lasting customer relationships effortlessly.

Start turning leads into loyal customers today by connecting with an AI expert at Lead Indicator!

More Blogs

A Complete Guide to Understanding DNC Compliance

Unsolicited phone calls are something most of us have experienced — usually at the worst possible time.

Everything You Need to Know About TCPA Changes Coming in 2025

Significant updates to the Telephone Consumer Protection Act (TCPA) are on the horizon, following important developments in 2023.

SMS for Lead Generation: A Beginner's Guide to Launching Your First Campaign

Running a lead generation campaign through SMS offers numerous advantages. It’s often more affordable than alternatives like paid ads, and SMS messages are highly engaging, with quick delivery and impressive open rates.

20 Sample Text Message Replies for Lead Generation

When someone shows interest in your business—whether by filling out a contact form or attending a webinar—it’s a good sign.

37 Text Message Templates for Every Stage of Your Sales Funnel

Effective communication is key to a thriving sales funnel. To keep your prospects engaged and interested, you need to deliver quick and accurate responses.

The Comprehensive Guide to Effective Lead Follow-Up

Following up with leads is a critical part of any successful sales strategy. Even the best marketing efforts won’t achieve their full potential without a solid plan to engage with leads after their initial contact.